The Carnmore Kitchens is a 35 page website with deep scrolling pages, here we achieved a light page weight to enable fast loading and quick page transitions. The user interface design of Carnmore Kitchens was set up with adwords future campaigns in mind, top and bottom navigation elements are placed strategically in line with user expectation to enable a high click through rate. High click through rates in adwords ensure a higher positioning through better conversion rates while minimising ppc ( pay per click ) bids.